How Sales Automation Fills the Revenue GapMatthew Roberts
Boulder, Colorado, September 25th, 2020 – The commercial transaction sales process in the Telecommunications industry is congested, exemplified by the over-filled email inboxes and lost business opportunities. Traditionally, the sales cycle of providing quotes is manual, prone to human error, time-consuming and often customized per quote. There is a significant level of complexity in a typical sales cycle and this results in a “gap” in communication and collaboration.
The gap is the disconnect between Communication Service Providers (CSPs) and frustrated customers. Lost business opportunities derive from low conversion to sales rates, high customer acquisition costs (CAC), and the time required with each quote to be processed for a prospective customer. If a CSP is unable to fulfill a quote request in a timely manner with the correctly customized terms, a potential customer may choose another provider.
Automation is a key technology driver for solving many of these problems. Using automation, CSPs can transition away from email and file exchanges or provider-specific sales portals to Application Programmable Interface (API) – based business system integrations.
How can Cataworx Scalable Sales Automation Platform help you?
Cataworx scalable sales automation platform enables the opportunity for an increase in revenue, leading towards greater profitability and an overall improvement in customer satisfaction – on both the carrier customer and carrier supplier side.
Automation fills the gap, commercial transactions become automated to accelerate carrier-to-carrier service delivery and customers receive quotes in seconds, enabling on-demand, dynamic service offerings. By minimizing operational costs and reducing the time-to-quote, the gap begins to shrink, resulting in the removal of CSPs quoting pain points and an increase in customer satisfaction.
An improvement in customer satisfaction can be achieved by impacting the carrier’s bottom line, offering faster quotes and lowering costs, with an intention for closing more sales. Services include on-demand quote capability, reducing the manual quote process from weeks to seconds, allowing customers to make a purchasing decision quickly. Automating the quoting process can enable a 5-10X reduction in ongoing operational costs while allowing sales staff time to focus on critical revenue-generating priorities. Through the simplicity and speed of a self-service solution, customers are provided with the convenience to receive quotes in real-time.
The Benefits of a Scalable Sales Automation Platform
Cataworx’s powerful cloud-native platform, a suite of software microservices, empowers customers and suppliers to collaborate in real-time. The patent-pending Business-to-Business solution dramatically decreases the typical sales cycle from weeks to seconds. The collaboration platform provides instant-quote and order capabilities, in addition to automation integrations between carrier business systems through programmable interfaces.
CSPs can pursue more top-line revenue, decrease sales expenses, offer new, dynamic and on-demand services (e.g., bandwidth on-demand) and increase the overall profitability of their sales process while offering customers a straightforward purchasing experience.
A key aspect of automation in the Telecommunications industry is the adoption of industry standard APIs. Industry standard APIs significantly reduce the business system integration development time as carriers continue to increase their number of Partners. By harnessing standardized MEF LSO Sonata APIs to accelerate service delivery time over multiple carrier networks, Cataworx is able to interface with carrier customer and carrier supplier business support systems (BSS).
The Cataworx scalable sales automation platform accelerates and simplifies the way Communications Service Providers work together to connect the world and delight their customers. The cloud-native platform enables instant-quote capabilities and automated inter-carrier integrations. All made possible through the implementation of the standards-based MEF LSO Sonata Application Programming Interfaces (APIs) for integrations with each carrier customer and carrier supplier.
Increase your revenue and experience a significant return on investment with automation.
Cataworx, a telecom-focused software vendor based in Boulder Colorado, develops technology that accelerates and simplifies the way communications service providers work together to connect the world and delight their customers. Cataworx’s powerful cloud-native platform empowers buyers and suppliers to collaborate in real-time. The patent-pending Business-to-Business solution dramatically decreases the typical sales cycle from weeks to seconds through a choice of both a collaboration platform and/or API integrations that provides instant-quote and order capabilities and automated inter-carrier integrations.